As a digital designer, I was able to design a trend report that is appealing to tech professionals, while staying within AT&T’s well-developed brand guidelines,. A unique use of typography, color and illustration added interest to this piece.
Brand guidelines are the back bone of a company’s voice, so I take them very seriously.
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typography
layout
illustration
editorial
CERTIFID is a protection plan for large realty transactions. I was commissioned to build out their brand. This included: color and typography exploration, icon design and one pager templates.
My goal was to make CERTIFID visually captivating in a ‘creatively dry’ industry. I used color and eye catching icons to do so.
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branding
marketing
typography exploration
layout
icon illustration
editorial layout
As the art director on the Browning Heritage account, it was my responsibility to create the voice for the campaign, as well as design for it. The products paid tribute to Browning’s rich history. While respecting the greater Browning guidelines, my goal was to tell a vintage story and bring about a sense of retro nostalgia.
This included hands-on direction of photoshoots, the design of catalogs, in-store signage and packaging.
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art direction
campaign conceptualization & execution
in-store signage
catalog design
layout
packaging
product photography
lifestyle photography
Cisco is one of the largest global tech companies in the world. As a digital designer and art director on this account, I designed animation wireframes, webpages, infographics, webinars, and so much more. The importance of thinking mobile-first, process and protocol was fundamental.
The brand guidelines give the brand a simple and clean feel, which was fun to work with.
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responsive web design
UI/UX
infographics
illustration
layout
Everything from high quality print pieces with press checks and loupes, to branding, to digital pieces and animations!
The purpose of this interactive piece was to lead the viewer through some of Micron’s product options. The goal was to keep it engaging and easy to navigate while adhering to the client’s brand guidelines.
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interactive design
UI/UX
Banner ads. These are a great opportunity to come up with an eye catching design and punchy copy—the goal here was to attract the attention of I.T. professionals.
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visual design
copywriting
layout
digital advertising
Silipint™ is a company that produces silicone drinkware. I was hired by Silipint to conceptualize and create designs for their pints.
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illustration
CenturyLink is a leader in the communications world. This white paper, which reports researching findings, was a great opportunity to display large amounts of copy and data in a readable—and enjoyable—way.
It's gross and offensive—intentionally. I designed this very gritty series of campaign posters to expose people to the horrific realities of the child sex trade. In order to do that, I felt that the posters needed to evoke an extremely uncomfortable and visceral reaction.
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art direction
concept development
poster design
